Navigating Offline and Online Furniture Exhibitions
Greetings everyone
The year 2020 introduced significant shifts in how the manufacturing industry connects with the global market. Despite the challenges brought by the pandemic, this period ushered in a new era of digital engagement through online events and virtual exhibitions. As an established Indonesia furniture manufacturer, Mebel International embraced these changes to ensure our craftsmanship remained accessible to international partners
During this transition, we actively participated in several virtual events organized by the Indonesian government. These included UMKM Gayeng, hosted by Bank Indonesia, and INA-LAC, organized by the Ministry of Foreign Affairs. These platforms allowed us to display our products virtually, maintaining our presence as a provider of high-quality Indonesia wood furniture even when physical travel was restricted.
Toward the end of the year, Mebel International was honored to be curated by BRI as a participant for BRILLIANPRENEUR. Since its inception in 2019, this annual event has served as a prestigious showcase for the nation’s creative industries. It features approximately 400 of Indonesia’s best enterprises, highlighting distinctive artistry and craftsmanship through attractively designed displays
The primary goal of the BRILLIANPRENEUR event is to support national economic recovery by helping local manufacturers reach the export market. Held as a hybrid offline-online exhibition at the Jakarta Convention Center, the event provided a vital bridge between traditional craftsmanship and modern commerce. Mebel International contributed to this mission by sending several majestic furniture creations to be displayed.
In contributing towards this event, Mebel International sent some of its majestic furniture creation to be graciously displayed. Whereas in this event, we sent our Loire collection that consists of bedroom sets furniture
For this specific exhibition, we highlighted our Loire collection, which is a standout series in our retail catalogue. This collection features bedroom sets meticulously constructed from Mindi wood. Known for being both durable and timeless, these pieces reflect our expertise in bespoke furniture craftsmanship. Every item, from the detailed bedframes to the elegant dressing table sets, is designed to meet high aesthetic and structural standards.
By showcasing the Loire collection, we aim to represent the capability of Indonesian manufacturers to produce attractive, high-quality furniture for foreign markets. Our participation in such events reinforces our commitment to international export excellence. We look forward to contributing to future offline, online, and hybrid exhibitions as we continue to grow our presence in the global hospitality and retail furniture sectors
